GMAT OG阅读文章英译汉

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　　Ecoefficiency (measures to minimize environmental impact through the reduction or elimination of waste from production processes) has become a goal for companies worldwide, with many realizing signgficant cost savings from such innovation. Peter Senge and Ganor Carstedt see this development as laudable but suggest thatsimply adopting ecoefficiency innovation could actually worsen environmental stresses in the future. Such innovations reduce production waste but do not alter the number of products manufactured nor the waste generated from their use and discord; indeed, most companies invest in ecoefficiency improvements in order to increase profits and growth. Moreover, there is mo guarantee that increased economic growth from ecoefficiency will come in similarlu ecoefficient ways, since in today’s global matkets, gteater profits may be turned in old-style eco-inefficient industries. Even a vastly more ecoefficient industrial system could, were it to grow much larger, generate more total waste and destroy more habitat and apecies than would a smaller, less ecoefficient economy. Senge and Carstedt argue that to preserve the global environment and sustain economic growth businesses must develop a new systemic approach that reduces total material use and total accumulated waste. Focusing exclusively on ecoefficiency, which offers a compelling business case according to established thinking, may distract companies from pursuing radically different products and business models.

　　提高生态效率(通过减少或消除生产过程中产生的废物以最大限度地减小其对环境影响的措施)已成为全世界公司的目标。许多公司通过这一革新实现了明显的开销缩减。Peter Senge 和 Ganor Carstedt 认为这一发展是值得称赞的，但是仅仅采取这种技术革新实际上会加重未来的环境压力。这种革新虽然减少了生产废料，但是并没有改变产品的生产数量以及使用和丢弃产品的数量。再者，也不能保证因提高生态效率获得的经济增长会以同样的方式推行，因为在现今国际市场，更多的收益可能会转变成投资资本，很容易再次投入老式的无生态效率的产业。甚至生态效率更高的生产体系在扩大后也会产生出更多的废弃物，破坏更多的栖息地，危害更多的物种。Senge 和Carstedt 认为要想保护世界环境同时又保持经济增长，企业必须运用一种能减少材料使用总量和废料积累总量的系统性方法。现有的生态效率的理念提出了一种吸引人的商业方案，但仅关注与这一点会妨碍公司追求不同的产品和商业模式。